Nova · Dashboard

Heartbeat

Yesterday's snapshot · agent deltas vs recent clean baseline (post-05-20) · external users only

Pinned

Active agents · DAA / WAA

unique active agents · excludes heartbeat / cron · external · from BigQuery

Growth · acquisition

Web: unique visitors + signups · iOS: installs + signups · daily · from PostHog

New agents · DNA / WNA

non-deleted agents created · daily and weekly · external · from BigQuery

Engagement · DAU / WAU / MAU

active users by recency window · Web vs iOS · from PostHog

Retention

cohort = agent createdAt · active = ≥1 non-infra generation · matured cohorts only · external

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Agent usage · cost

daily AI spend by model and by channel · avg cost per active agent

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Agent health

message volume · tool-call volume · daily cost · cost per active agent · cost per skill

Legacy detail (pre-redesign — moving to /dashboard/activity/ + /content/ + /acquisition/ etc.)

New Agents Today

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DAU Yesterday

—

DAU Net Yesterday

—

excl. heartbeat

WAU (rolling 7d)

—

pikabot generations · last 7d

WAU Net (rolling 7d)

—

excl. heartbeat · last 7d

AI Cost Today

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Daily

rolling window · follows date toggle · WoW = last 7d vs prior 7d · MoM = last 30d vs prior 30d

Web DAU 7d avg

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WoW —MoM —

iOS DAU 7d avg

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WoW —MoM —

Web WAU 7d avg

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WoW —MoM —

iOS WAU 7d avg

—

WoW —MoM —

Web Signups 7d total

—

WoW —MoM —

iOS Installs 7d total

—

WoW —MoM —

Web Messages 7d total

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WoW —MoM —

iOS Messages 7d total

—

WoW —MoM —

Daily New Sign-ups

pikabot users · ■ direct ■ from nova3

DAN (Daily New Agents)

non-deleted agents created per day

DAU (Daily Active Agents)

agents with ≥1 pikabot generation

DAU net

agents with ≥1 non-heartbeat generation

DAU Channel Mix (14d)

active agents by generation source

DAU · iOS vs Web

■ Web ($pageview) ■ iOS (App Opened) · PostHog

WAU · iOS vs Web

■ Web ■ iOS · weekly active per day

New Signups · iOS vs Web

■ Web first signup ■ iOS first install

Messages Sent · iOS vs Web

■ Web training.message_sent ■ iOS send_message

Weekly Trend

since Feb 20 · non-pika · pikabot generations

Total Agents (cumulative)

non-deleted, all users

New Agents

created per week, non-deleted

DAU

avg daily agents with ≥1 generation

DAU Net

excl. heartbeat/infra

WAU

unique agents per week

WAU Net

excl. heartbeat

Weekly Retention

cohort = agent createdAt (after 2/20) · active = ≥1 non-infra generation · non-deleted · non-pika

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Cost

AI generation cost breakdown

AI Gen Cost Per Day

USD/day · stacked

Weekly Gen Cost

total AI generation cost per week ($) · since Feb 20

Avg AI Cost per Agent / Day

per active agent/day · external vs pika team · dual Y axis

Funnel

BQ-verified · S2 Agent → S3 iMsg → S4 Sent · non-deleted · non-pika

S2

Agent Created

—

S3

iMsg Connected

—

S4

First iMsg Sent

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Funnel Conversion Rates — Daily Trend

S2→S3 and S3→S4 by agent createdAt date · live from BQ

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Nova · Product Dashboard